Tide Pods

Tide Pods were designed to make your clothes really pop. So we created an optical illusion using the actual Pod form that pops off the page.

Is it spinning yet? Don’t worry. Sometimes, our brain and eye disagree. It’s all about how you perceive light and dark. This psychedelic peripheral drift illusion is is what I call a brain fart.

This print earned a Merit featured in the 2014 Graphis Advertising Annual.

Illustrator: Bernstein & Andriulli
CD: Daniela Vojta & Susan Young
Writer: Matt Vitou

Tide+

This piece joins the series of “fantastical” print work for the Tide+ collection.
There’s not much more to say other than this was an AD’s dream to work on!

Illustrator: Giannini Creative
CD: Laura Mulloy
Writer: Matt Vitou

Pop campaign

This print joined the awesome series of Tide Pods “pop” prints.

We also ran this print with the TV to launch this new product for Tide.

Photographer: JUCO
Director: The Butlers, Framestore
CD: Laura Mulloy
Writer: Matt Vitou