Stain Saver and Miracle Stain
Sometimes stain mishaps are so good you want to keep them forever.

Both “Stain Saver” and “Miracle Stain” were created for Super Bowl XLVII. They were featured in The New York Times, AdWeek, and Creativity to name a few. The team also accepted USA Today’s No. 2 rank in the Super Bowl Ad Meter.

I was lucky to work on this campaign by extending this digitally. I designed a microsite, social components, rich media displays and supporting materials for both spots. This entire production was pulled off within 2 weeks from the big game.

Spoiler: Stain savers aren’t real, duh.

CD: Daniela Vojta & Susan Young
Writers: Luke Behrends, Will Binder
AD: Keiji Ando, Jared White

My Way
Do you color coordinate your closet? Do you organize like Marie Kondo? Then Tide Pods are for you, girl…or boy.

CD: Laura Mulloy
Writer: Matt Vitou

Sochi Olympics
The Winter Olympics inspire kids everywhere to get more involved with sports. You dress up in your country’s colors, build crazy obstacle courses in your backyard, and pretend you’re a gladiator. The only downside is a lot of dirty laundry.

Spot aired during the 2014 Winter Olympics in Sochi.

CD: Laura Mulloy
Writer: Matt Vitou

Laundry Limbo
We’re all wishing there are more hours in a day. Especially when it comes to laundry. This launch spot depicts the frustration of waiting and the wonders of the new formula designed for these fancy schmancy high efficiency machines.

CD: Paul Bichler
ACD: Michael Sullivan
Writer: Matt Vitou

Mr. Grimm
When you buy detergent you want it to work hard. But many contain mostly water (I know, right?! Check the ingredients). So we took it old school, literally, and created a spot about what we all learned in elementary school that when you freeze water it turns solid. And they still use “Don’t pay for water, pay for clean” to this day in their ads.

CD: Paul Bichler
Writer: Matt Vitou, Rees Steel