kim salatino
creative director / art director / designer
hi! i’m kim, owner, creative director, and designer behind a penny more design studio.
I've wanted to take this side passion of stationery design more seriously ever since I designed my own wedding visuals in 2018. I had post wedding planning blues once it was all over. I've always said this would be a great thing to do when I retire from my day job, but why wait? I'm a full-time boy mom to Gaetano + Giuseppe, a maternal mental health advocate, an amateur florist, and a decent moonwalker. Before becoming a mom, I began my career working for award-winning advertising agencies in New York City creating content for major brands that span industry and medium. I graduated from the School of Visual Arts with a degree in Advertising and Graphic Design.
I fell in love with design at an unusually young age. I would design anything and everything in Microsoft Paint and code my own MySpace pages (the 90’s were something special).
The name, "a penny more" comes from a family sentiment my grandparents started back when my Poppy was in the Korean War. He and my Grams would write love letters to one another and sign off with "i love you 3 cents," meaning I love you with my mind, body and soul. After some time, I added "and a penny more" and it just stuck. One would say when you were around my Grams, you just felt that she unselfishly gave everyone so much love. She loved you and then some...a penny more. She was my best friend, my maid of honor, and perhaps the reason a penny more design studio started. When I approach a new project I tend to think I give “a penny more” to your timeless designs. I so look forward to working with you.
