Inner Baller allows viewers to see a more vulnerable side of Caitlin Clark, Kamilla Cardoso and Kiki Rice-elite ballers featured in the ESPN documentary, Full Court Press.
They say (and by “they” I mean Alicia Keys) if you make it in New York, you can make it anywhere. In 2018, the city that never sleeps celebrated 50 epic years of the US Open, so we went big. Like Grandstand-stadium-size big.
3900 tennis balls, 232 rackets, 25 bags, 7 nets, 500 antique gold paint cans, 12 hands, 1 torrential rainstorm, 22+ hours of production
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Artist: Jessie Bearden
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2019 NA Promax Gold, Live Event Promo
As we near the finale of the 2020 College Football Playoff, fans tune-in for a dramatic reunion you don’t wanna miss as the most memorable team mascots from this season join host, Chris Harrison and Bachelor, Peter Weber for this special episode of the “Mascots Tell All.”
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Sr. CD: Jay Marrotte
Straight up, neighborhood envy is a thing—especially when your neighbors are as competitive as former NBA stars, Jay Williams and Paul Pierce.
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Sr. Creative Director: Jay Marrotte
Creative Director: Jamie Overkamp
Writer: Andy Truong
I had the honor to write for the iconic This is SportsCenter campaign, which if you didn’t already know is a series of comical television commercials run by ESPN to promote their SportsCenter sports news show that debuted in 1995 (thanks, Wikipedia).
This one in particular features soccer legend, and leading goal scorer, Zlatan Ibrahimović.
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ECD: Jay Marrotte
CD: Jamie Overkamp
Senior Writer: Justin Swiderski
When the world shut down, small businesses needed all the local love they could get. These were some of the few brave shops that opened their doors to stay afloat during trying times.
If you could talk to sports, what would you say?
This is our love letter to sports.
vol. 01
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Sr. Creative Director: Jay Marrotte
Creative Director: Paul Meehan
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Clio Sports 2020 Bronze
What if we lived in an alternate universe where men were posting about their inferior weight rooms and the need for charter flights? What if a bank needed to step up to support men’s sports?
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ECD: Jay Marrotte
CD: Paul Meehan
Jesse Palmer’s worlds collide as the new host of The Bachelor helps College Football determine the next National Champion.
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Sr. CD: Jay Marrotte
Greatness isn’t born, it’s built.
Recent champs and contenders of college football answer the question, “What is Greatness?”
In an effort to tip our hats to Caddyshack, Scott Van Pelt and Rece Davis can’t believe Coke’s new pop, Coke Zero Sugar. So much that they stocked up for their golf outing.
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CD: Jay Marrotte
Writer: Brian Berk
ESPN in your living room?? Brah. That’s cruuurrazzyyy.
We all remember that one childhood friend who had it all. The friend from the Richie Rich movie knows what I’m talking about. Richie had his own McDonald’s in that mansion. This kid is no different. Watch and you’ll see.
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CD: Jamie Overkamp
CD: Paul Meehan
We’ve all been down a rabbit hole before. Personally speaking, it’s usually researching pizza, or spaces on Pinterest that look decorated by Joanna Gaines. For Marty Smith, it’s all about his luscious, voluminous hair.
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CD: Paul Meehan
Okay. This campaign is quite possibly the coolest thing I’ve done in my career (accordingly to me and like 500 other girls who watch the reality show). I got to work with Chris Harrison in a co-promo for the new season of The Bachelor, while promoting the 2019 College Football National Championship. (I know!).
To honor the most highly anticipated episode of the season, we staged the quintessential 2-on-1 with school mascots as they vie for the ultimate prize: the CFB Championship trophy.
You guys know the rest. One stays. One goes. It’s the most dramatic moment of the season.
(No mascots were harmed during the creation of this campaign.)
When ESPN birthed ESPN+ fans were a little confused what it was. So, the only way we could elaborate what + offered was composing a massive, informative print ad that serves as a CTA to fans to complete their fandom with ESPN+.
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ECD: Jay Marrotte
CD: Jamie Overkamp
Senior Writer: Justin Swiderski
No suits. No scripts. Just sports and stuff. These spots promoted ESPN’s new late night show, Now or Never.
Our plan was simple. Let’s not give them any scripts. After all, their show is all about these guys candidly chatting about all things sports and pop culture. So, 100% of what we captured was random and off the cuff. We kept rolling and didn’t tell them when we actually cut, which made for some interesting content.
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CD: Jamie Overkamp
Writer: Mike Giblin
Sometimes, we all can get a little too immersed in the gaming experience. And for ESPN legend Kenny Mayne, there’s no exception.
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CD: Paul Meehan
With 10 years in the making of Avengers Infinity War, everyone including ESPN personalities have questions, and dammit we want answers!
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ECD: Jay Marrotte
Here we turn back time to ESPN’s heyday to create a true timepiece set in the ‘90s, complete with the classic ESPN set and graphics.
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ECD: Jay Marrotte
CD: Jamie Overkamp
Senior Writer: Justin Swiderski
ESPN teamed up with Adidas who hosted an epic 7v7 football tournament. Only the best prospects of Southern California were invited.
In just five short hours, we shot and cut this piece to air that night on SportsCenter following the ESPYs.
It was hot, the young talent was incredible, and even Von Miller and Snoop Dogg’s dog stopped by to show his support.
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ECD: Jay Marrotte
We recruited over 1,200 fresh flowers in Manhattan’s Floral District and turned them into a dress for Downy.
Then we teamed up with Elle magazine to create an advertorial that, “according to the MRI Starch Study, performed above the issue average.” -my Account Manager.
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Writer: Marisa Milisic
Photographer: Anita Calero
Prop Stylist: Douglas Little
This “Living Billboard” was as an active hive that actually produced real honey for a special edition box of Honey Nut Cheerios. Managed by a local Florida beekeeper, with help from over 500,000 hard-working bees, this billboard turned into a beehive to show what Cheerios are made of.
Read about it on Ad Age or General Mills or Creativity. Even Buzzfeed was into it. (Earned the team a One Show bronze pencil.)
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CD: Johnnie Ingram
Writer: Brad Soulas
Do you know what you get from working on Tide for 3 years? A boatload of fabric care knowledge.
I love print. Always will. It is not dead, at least when I made these.
There are a few major iconic foods that represent NYC. I immediately think pizza and pastrami. We had less than 24 hours to create these metaphors for the new size plans. Pastrami seemed to work the best to show the different sizes. And yes, photoshopping this made me very hungry.
When Miller Lite wanted to bring back their original white can, we wanted to do it in a disruptive way that feels both modern and nostalgic. So we dug up a Miller Lite billboard from the 70s and created the Millennial version to re-introduce the white can.
This was supposed to be a limited edition run, but the retro can comeback increased sales and is still alive and well.