This campaign strategically aired aligning its three promos within the ESPN+ documentary, Full Court Press.

If you missed the docu, each piece was intended to feel like an extension of the docu-series itself. The three films showcase the athletes connecting to their most authentic self and to remind them of who they are—something we can all relate to!

StateFarm being the big women’s sports supporters they are, signed on as the sole presenting sponsor of the doc. They wanted us to develop a cohesive creative and media strategy that placed tailored creative in specific placements to maximize impact, and to use storylines of the documentary to inform the creative strategy.

This dream project was done in less than 14 days in total (concept pitch to air date)!

In 2018, the city that never sleeps celebrated 50 epic years of the US Open, so we went big. Like Grandstand-stadium-size big.

3900 tennis balls, 232 rackets, 25 bags, 7 nets, 500 antique gold paint cans, 12 hands, 1 torrential rainstorm, 22+ hours of production.

In addition to the brand campaign, we planned out and produced specific spots for topicals to run throughout the tournament that matched the look and feel of the celebratory campaign.

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Artist: Jessie Bearden

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2019 NA Promax Gold, Live Event Promo

The Bachelor episode, “Men Tell All” is an epic reunion with a live audience and the season’s contestants. There are a lot of ugly cries and passion packed in this episode. We realized the format of the show works perfectly to feature the final four College Football teams all vying to win.

We called the campaign, “Mascots Tell All” and married the best things fans love about College Football (like GameDay signs and mascots) and the atmosphere and drama The Bachelor is known for.

We were also able to have a promo within a promo thanks to how the show naturally runs.

But wait, there’s more! We shot this four different ways so once a winner was determined we could run a congratulatory social video which mimics when the ABC show announces their next Bachelor or Bachelorette. Fans ate. this. synergy. uppp.

Straight up, neighborhood envy is a thing—especially when your neighbors are as competitive as former NBA stars, Jay Williams and Paul Pierce.

We created a docu-style, reality show parody chronicling the life and times of athletes and ESPN talent that live together in the neighborhood.

While we had them, we extended this campaign to create social assets to promote NBA on Christmas Day by rewriting Christmas classics with basketball on the brain.

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Sr. Creative Director: Jay Marrotte
Creative Director: Jamie Overkamp
Writer: Andy Truong

I had the honor to write for the iconic This is SportsCenter campaign, which if you didn’t already know is a series of comical television commercials run by ESPN to promote their SportsCenter sports news show that debuted in 1995 (thanks, Wikipedia).

This one in particular features soccer legend, and leading goal scorer, Zlatan Ibrahimović.

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ECD: Jay Marrotte
CD: Jamie Overkamp
Senior Writer: Justin Swiderski

When the world shut down in 2020, small businesses needed all the local love they could get. These were some of the few brave shops that opened their doors to serve their local community and to the love of sport.

Both Neir’s Tavern and Arturo’s have that NYC grit in their DNA. It was really special to learn how fans gather at these local staples to enjoy a famous US Open Honey Duece drink every August during the tournament.

When a global pandemic closes your favorite coffee shop, pizza joint and sports entertainment it really makes you think. And cry. A lot.

Our team mourned the loss and grieved together. We asked each other, “if you could talk to sports, what would you say?”

This was our love letter to sports during uncertain times.

Clio Sports 2020 Bronze

What if we lived in an alternate universe where male athletes were posting about their inferior weight rooms, or the need for charter flights? What if a bank needed to step up to support men’s sports

This body of work brings an alternate reality to life in the form of a witty, satirical faux news segments on ESPN.

We pulled off two first-of-their-kind female SportsCenter takeovers with Ally Bank. At the time, Ally engaged in a groundbreaking multi-year, multimillion dollar commitment with Disney/ESPN to support women’s sports.

ECD: Jay Marrotte
CD: Paul Meehan

2024 Clio Entertainment Silver
2024 Clio Sports Bronze

“Will you accept this rose?” Let’s face it, if that phrase said anything different, like “Will you accept dating 30 strangers simultaneously and let ABC tape it"?” It’s doubtful that the show would become what it’s become after two decades! The phrase itself is an iconic show staple, and much like College Football, The Bachelor is full of rituals and traditions like the rose ceremony.

It’s so iconic it has remained the same for nearly 26 seasons so it only made sense to have the College Football mascots in a classic Bachelor rose ceremony.

Sony PlayStation asked us to create a one-off around Greatness.

Specifically targeting the new football season we enlisted some help from recent champs and contenders of College Football answer the question, “What is Greatness?”

In an effort to tip our hats to Caddyshack, ESPN’s Scott Van Pelt and Rece Davis can’t believe Coke’s new pop, Coke Zero Sugar. So much that they stocked up for their golf outing.

This brief was simple: show fans that Coke Zero Sugar tastes just like Coke. So, we had fun with the rest…like build a custom golf bag with a cooler and speaker. No big deal.

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CD: Jay Marrotte
Writer: Brian Berk

ESPN in your living room?? Brah. That’s cruuurrazzyyy.

We all remember that one childhood friend who had it all. The friend from the Richie Rich movie knows what I’m talking about. Richie had his own McDonald’s in that mansion. This kid is no different. Watch and you’ll see.

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CD: Jamie Overkamp
CD: Paul Meehan

If you don’t know, ESPN’s Marty Smith has phenomenal hair. And when ally bank came to us asking to create a minimercial that complemented their “Ratings” campaign, which got fans to question if their bank will do as much for them as Ally will, we knew how to do it.

Marty goes down a rabbit hole where he dives deeper and deeper into his favorite research subject...his hair.

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CD: Paul Meehan

Since 2019, I’ve creative directed and wrote the first-of-it’s-kind synergy campaign with ESPN College Football Playoff x ABC The Bachelor.

This campaign became one of the highest performing off-channel social pieces for ESPN year over year.

In it’s first year, and to honor the most highly anticipated episode of the season, we staged the quintessential 2-on-1 with team mascots as they vie for the ultimate prize: the CFB Championship trophy.

You guys know the rest. One stays. One goes. It’s the most dramatic moment of the season.

(No mascots were harmed during the creation of this campaign.)

When ESPN birthed ESPN+ fans were a little confused what it was. So, the only way we could elaborate what ESPN+ offered was composing a massive, informative print ad that serves as a CTA to fans to complete their fandom with ESPN+.

I wonder if this is the longest copy in a print ad ever. I’ll check with Guinness.

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ECD: Jay Marrotte
CD: Jamie Overkamp
SeniorWriter: Justin Swiderski

I had the privilege to create promos for ESPN’s new late night show, Now or Never.

Our plan was simple. We didn’t really have one! I wrote: “No suits. No scripts. Just sports and stuff.” 100% of what we captured was random and off the cuff. We kept rolling and didn’t tell them when we actually cut, which made for some interesting content.

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CD: Jamie Overkamp
Writer: Mike Giblin

PlayStation came to ESPN knowing that sports fans are gamers and gamers are sports fan. And sometimes, we all can get a little too immersed in the gaming experience. And for ESPN legend Kenny Mayne, there’s no exception.

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CD: Paul Meehan

With 10 years in the making of Avengers Infinity War, everyone including ESPN personalities have questions, and dammit we want answers!

This creative served as a film promo that ran on the ESPN channels.

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ECD: Jay Marrotte

Here we turn back time to ESPN’s heyday to create a true timepiece. We cast iconic ESPN personalities to promo the Marvel film, Captain Marvel which is, you guessed it, set in the mid 90s.


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ECD: Jay Marrotte
CD: Jamie Overkamp
Senior Writer: Justin Swiderski

ESPN teamed up with Adidas who hosted an epic 7v7 football tournament. Only the best prospects of Southern California were invited.

In just five short hours, we shot and cut this piece to air that night on SportsCenter following the ESPYs.

It was hot, the young talent was incredible, and even Von Miller and Snoop Dogg’s dog stopped by to show his support.

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ECD: Jay Marrotte

I’d like to think the most successful advertising doesn’t need to work hard. You just, get it. Downy has this product that, scientifically, when you touch your clothes makes them smell so fresh and so clean, clean.

So we actually recruited over 1,200 fresh flowers in Manhattan’s Floral District and turned them into a dress for Downy.

Then we teamed up with Elle magazine to create an advertorial that, “according to the MRI Starch Study, performed above the issue average.” -my Account Manager.

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Writer: Marisa Milisic
Photographer: Anita Calero
Prop Stylist: Douglas Little

This “Living Billboard” was as an active hive that actually produced real honey for a special edition box of Honey Nut Cheerios. Managed by a local Florida beekeeper, with help from over 500,000 hard-working bees, this billboard turned into a beehive to show what Cheerios are made of.

Read about it on Ad Age or General Mills or Creativity. Even Buzzfeed was into it.

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CD: Johnnie Ingram
Writer: Brad Soulas

One Show Bronze Pencil

Do you know what you get from working on Tide for 3 years? A boatload of fabric care knowledge.

I love print. Always will. It is not dead, at least when I made these.

Verizon came to us to create these NYC-centric metaphors for their new size plans. We had 24hrs to conceptualize and create these.

There are a few major iconic foods that represent NYC, but I immediately think pizza and pastrami. Pastrami seemed to work the best to show the different sizes. And yes, photoshopping this made me very hungry.

When Miller Lite wanted to bring back their original white can, we wanted to do it in a disruptive way that feels both modern and nostalgic. So we dug up a Miller Lite billboard from the 70s and created the Millennial version to re-introduce the white can.

This was supposed to be a limited edition run, but the retro can comeback increased sales and is still alive and well.